Why IDHL was attracted to Bippit’s independent financial support
IDHL is one of the fastest-growing digital groups in the UK. Made up of nine connected digital agencies – in five locations and with 400 experts working for them – the company has won numerous awards in recent years.
Their aim is to be the most innovative, creative, and complete digital partner for clients. To do that, IDHL believes they have a responsibility to look after their team’s potential and happiness. This is why employee wellbeing is such a big area of focus for the company.
Kari Munro, Group Head of People at IDHL Group, explains: “As a group we want to offer an array of benefits that spans different areas of employee wellbeing, and as part of that we wanted to enhance our financial wellbeing offering”.
“Financial pressures and uncertainty are causing a lot of anxiety in today’s working environment. Money worries can have a serious affect on a team’s wellbeing and stress, and we want to play our part in reducing them. This is where financial education comes in, and why we turned to Bippit for support.”
“We looked at other financial wellbeing platforms but there was always a catch. This is why Bippit’s ongoing coaching and support was so attractive.”
Why financial wellbeing matters so much to IDHL
Kari continues: “Good financial support can alleviate stress and improve productivity, which is why we wanted to offer our staff financial wellbeing support that complimented our mental and physical wellbeing programme.”
“In addition to financially supporting our employees, we want to give them the tools to manage and enhance their finances over the long term.”
This is why Kari wanted IDHL to adopt a financial wellbeing platform that could coach each employee, and be there to provide support when people needed it.
“We wanted our team to have independent expert support. Coaching that would really help them take control of their finances and be comfortable managing them.”
What attracted IDHL to Bippit?
Bippit is an entirely independent organisation. Every employee gets one-to-one access to a financial coach who is a qualified professional with many years of training and experience.
Coaches don’t have a hidden agenda to upsell other financial services, meaning all employees get the risk-free and impartial support they deserve. It was this independence that Kari was so keen on.
“We looked at other financial wellbeing platforms but there was always a catch. For example they might recommend third-party services off the back of conversations with our people. We didn’t like that as we didn’t want our people feeling obliged to use those services.”
“We’ve got many people on different financial journeys, so the fact that Bippit gives you a specialist based on your needs and what you want to achieve is huge.”
“We wanted our team to have independent expert support. Coaching that would really help them take control of their finances and be comfortable managing them. This is why Bippit’s ongoing coaching and support was so attractive. It’s not just a one-off. It’s a constant relationship.”
“The Bippit dashboard is also great. You can connect all of your bank accounts and organise your financial journey in one place. The platform helps you get into the detail of managing your money properly without the need for complex spreadsheets and things like that.”
How Bippit will help IDHL with hiring and retention
81% of millennials want to work for a company that cares about their financial wellbeing, and for IDHL, adopting Bippit was all about investing in employees.
“There are a number of reasons why, as a business, we want to give everyone access to Bippit. Obviously it’s to make our people happy, but equally we know that taking away stress can improve focus, productivity and engagement.”
“The tech market is very competitive when it comes to retaining talent and hiring. We need to go beyond just a salary and look at our complete offering.”
“We want to attract talent, retain our people, and alleviate financial stress. With uncertain times ahead, and the current cost of living crisis, Bippit is a way for us to try and allay some of our team’s financial fears.”
“Having specialist financial support will boost people’s mental health and that, in turn, will help them sleep better or concentrate more. Installing Bippit, and taking financial wellbeing so seriously, really will have a huge impact on our team’s lives and our business’ success.”
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