ClickThrough Marketing wants to change lives with Bippit

ClickThrough Marketing is a digital marketing agency with a difference. 

They help brands drive growth through integrated Paid Media, SEO, Content, and Conversion Optimisation, and to do this they need a team of industry-leading experts who are happy in their roles and the environment around them.

It’s why they run quarterly employee surveys to see what their staff want, and where they can improve. 

From their most recent surveys, a trend started to appear, as Debbie Bissell – the agency’s Head of Operations & HR – explains… “One of the things I noticed was a desire for financial support and education. When Covid hit, I was sharing financial information from the likes of Martin Lewis with the team and getting really good feedback on that.”

“But within our cohort of employees, people are at different stages of their life – from thinking about mortgage deposits or holidays, to weddings, babies, or retirement. I can’t be a financial expert for all of that!

“That’s when I realised there was a real need for good financial support. We do a lot for employee mental health and general wellbeing, but I wanted us to do more on financial wellbeing.”

 

How Covid-19 brought financial wellbeing to the forefront

Before the pandemic, 77% of employees said that money worries impacted them at work. Now, 18 months on, financial stress is even more acute.

As Debbie says: “Financial stress is a bit hidden, but it can have such an impact on employees. Even if it’s just having the ability to come into the office at the end of the month because you’re financially secure until payday.”

“If we can support and educate our people on how to manage their finances better then they’ll have a better work experience overall.”

“For example, they’ll be able to come into the office at the end of the month and get all the benefits of that. As a company, this will help us bring everyone back together and be good for retention too. All of this is why we turned to Bippit.”

How ClickThrough Marketing hopes to lead the way with financial wellbeing

At the start of any partnership our aim at Bippit is to listen to a company, hear what’s needed, and outline what’s possible. Those initial conversations with a new partner are key.

As Debbie describes: “Bippit’s credentials really mattered: its independence and FCA-registration, and the fact that it seemed to offer something for everybody. No matter what life stage you’re at, you get answers from Bippit.”

“My experience setting Bippit up was exceptional. I absolutely loved the calls with the team and working with them was a very collaborative process.”

“What’s more, Bippit really is an employee benefit that’s ahead of the curve. Not many companies look at financial wellbeing, and by giving Bippit to our employees it’s really nice not to be playing catch up.”

 

How Bippit can help create happier employees

88% of employees say they want support from a financial coach, which is why Bippit gives employees free 1-1 access to one. 

As Debbie says: “Bippit is great for anyone in our team who needs some guidance. They’ve now got a dedicated place they can go.”

“With that, I think Bippit will create happier and less stressed employees. Employees that can do what they want outside of work with the salary that they earn. This will help drive retention which is key.”

If that’s the future to come, the team at ClickThrough Marketing are already noticing other benefits…

“I was so impressed by how quickly everything works, especially how you can connect your bank accounts and set goals,” says Debbie. “You get real-time data on where you spend your money (utilities, health, leisure etc.) which has really made me stop and think.”

“I also really like the assessment about how financially savvy you are. We have some people who’ve said they struggle to manage their finances. So if Bippit can help them have a little bit more money for the rest of the month then it will really come into its own with Christmas coming up.”

 

The story so far

In just the first 4 weeks…

• 77% of employees with have access have registered
• 40% have messaged their coach, and
• 10% have had a face-to-face coach video call

Debbie adds: “Bippit is very innovative and forward thinking. No one has even come close to presenting me with something which offers what Bippit can.”

“I think the price is great and what Bippit can give people is exceptional. I really have high hopes for it changing the lives of employees. And I don’t say that lightly.”

Want to learn more about your team’s financial health?

Along with the likes of Gympass, what3words, and Twinkl, ClickThrough Marketing is one of the many companies benefitting from Bippit’s all-in-one financial wellbeing platform.

Want to improve your team’s financial health? Book a free Financial Wellbeing Lunch & Learn for your workplace.

 

How listening to employee feedback led Acacia Training to Bippit

Acacia Training is an award-winning provider of work-based learning in the health, care, and wellbeing sectors.

As a family business, the company was founded with the mission to deliver training differently and improve peoples’ lives through quality education.

It’s a mission that extends to the environments they work in as they look to support the health and wellbeing of their team.

Maria Reason – Executive Assistant at Acacia Training – says: “We’ve always had a strong focus on wellbeing. We’ve got 12 wellbeing champions covering 8 areas: mental health, equality diversity and inclusion, employees, benefits, physical, social, financial, and partner.”

“Having said that, we’re on a massive journey to further step up what we’re doing.”

Answering staff calls for greater financial support

Following Covid, and the challenges it brought around remote working and financial stress, Acacia Training wanted to look more closely at team wellbeing. Before they began, they ran a survey to gather staff feedback.

Maria says: “After the survey, we reviewed what staff wanted more of and there was a clear desire for greater financial support. This is what led us to Bippit.”

Acacia Training’s survey findings mirror what most academic research shows: That 88% of employees say they want support from a financial coach.

Maria adds: “We always want staff to be happy. Yes they have their own individual targets, but they should feel looked after and that their wellbeing is our number one priority. We want them to feel part of our family and part of the team. Bippit helps us do that.”

Why Acacia Training partnered with Bippit

As soon as an employee registers with Bippit they get matched to a dedicated financial coach who’s right for their needs. The employee then has unlimited access to their own dedicated coach who is on-hand to address any questions, deal with any concerns, and help that employee whenever and wherever suits them.

It was this personal experience that Acacia Training needed, particularly as their staff spanned all ages and financial requirements.

Maria says: “Bippit offers so much to different people and their different situations, and the fact that each staff member has access to a financial coach is so helpful. Some people will use it for saving. Some might need mortgage support. Some will want to look at their spending habits.”

“Given the number of staff we have, Bippit is great as it meets everybody’s needs.”

 

The importance of speed and clarity

Traditionally, it can be a slow process integrating a new employee benefit and system. At Bippit we know that any delay or confusion around the set-up process can have a negative impact on the long-term success of a new partnership.

This is why Bippit has been built around instant setup, with no training or integrations needed, and ensures that every business receives a personalised launch plan. This includes a range of marketing materials that a new partner can use to raise awareness of how Bippit works and how it can help employees.

Maria says: “Bippit was really proactive. I wanted the platform in place like yesterday, and the Bippit team made the process really streamlined and straightforward. Given the fact that Bippit offers so much, the process was quick, fast, and easy to follow.”

 

The story so far

Maria says: “We’re launching Bippit out to 140 staff members and I think each person can, and will, use Bippit in a totally unique way to them. I’m really looking forward to seeing how our staff use it.”

Along with the likes of Gympass, What3Words, and Platypus Digital, Acacia Training is one of the many companies benefitting from Bippit’s all-in-one financial wellbeing platform.

Want to learn more about your team’s financial health? Get a free financial health assessment and report from Bippit today.

 

Why Platypus Digital uses Bippit for financial wellbeing

 

Platypus Digital is a digital marketing agency for charities, social enterprises and other organisations doing great work. They pride themselves on their friendly and expert team. A team full of people looking to make a positive difference in the world.

It’s no surprise then that Matt Collins, Managing Director of Platypus Digital, wants to give his team all the support they need to make that difference. Support that goes beyond just a monthly paycheck.

Matt says: “We’re big on employee wellbeing, or at least try to be. Amongst other things, we have a video-based therapy service in place that anyone can use for preventative mental health needs, an employee wellbeing allowance, generous pension matching, and other discounts and perks.”

“However, Bippit is a different take on employee wellbeing. It’s about giving employees access to a tool and a platform that can help across their entire financial lives.”

Improving the financial wellbeing of employees

77% of employees say that money worries impact them at work, while 81% of millennials want to work for a company that cares about their financial wellbeing.

It was a member of Platypus Digital’s management team who initially suggested that Bippit would be useful for employees to improve their financial wellbeing.

Matt says: “I think everyone has a sense that they should be doing more with their money, saving more, or generally being more responsible.”

“With Bippit, the financial coaches really clarify how to do this. They create achievable goals for things like saving. Break them into short-term, medium-term and long-term plans. And then give detailed guidance on them.”

“A lot of the educational information on the platform is really user-friendly and takes you through things step-by-step. And then the tailored support from a qualified human coach is really detailed but easy to understand. Everything feels like a more friendly financial chat.”

 

Standing out from the crowd

Financial wellbeing isn’t simply an employee perk. 

In fact a number of companies adopting Bippit’s financial coaching, have done so to attract the best talent, strengthen their company culture, and take the lead when it comes to employee wellbeing.

Matt says: “I don’t think many agencies have something like Bippit in place yet, so it’s definitely something we’re happy to shout about.”

“Bippit is slightly unusual and would be the kind of valuable eye-catching benefit that might attract new talent. And I’d hope it would be something that would help retain existing talent as part of the wider package we offer.”

 

The results so far…

Since Platypus Digital partnered with Bippit, we’ve seen:

• 70% of employees have registered
• 100% of registered employees have taken their financial healthcheck
• 85% of registered employees have connected an account and are using our smart tracking features

Matt says: “Bippit naturally fell into our employee wellbeing plan. It lets our employees get free financial guidance which is very accessible.”

“People like the financial support and I’m certainly finding Bippit really beneficial so far.”

Along with the likes of Gympass, what3words, and Twinkl, Platypus Digital is one of the many companies benefitting from Bippit’s all-in-one financial wellbeing platform.

 

Want to improve your team’s financial health? Get in touch to book a free Financial Wellbeing Lunch & Learn for your workplace.